?Let?s create something so beautiful, so striking that even if nobody?s in a mind to do business with us they can?t possibly throw this thing away.?<br><br>That was the philosophical approach Not Really Rocket Science Found and Creative Director Chris Bintliff shared with the Production Print managers of EO Johnson, a leading copier and printer company in the Midwest.<br><br>EO Johnson came to us wanting a catalog showcasing their solutions, services and technologies. Something their salespeople could use to facilitate sales conversations and leave behind with prospects. Historically, and industry-wide, materials like this are pretty utilitarian. As disposable as a flyer in your mailbox. ?Design,? such as it is, isn?t used for communication but as a means for just getting a job done.<br><br>Our idea was to create a dramatic departure from this status quo which would impact prospects not just from a visceral, emotional reaction but to impress them with a brand experience. ?If EO Johnson cares this much about a catalog like this, imagine what?s it?s like to work with them!? We also wanted to showcase some of the very technologies discussed in the catalog - what you won?t see in the submitted digital images is the Spot UV coating that creates raised, glossy features throughout the catalog.<br><br>This project was a blast to create, solving unique problems of making static product shots sourced from manufacturers - a bland image of a printer or piece of technology usually on a stark white background - exist in beautiful ?environments?, virtual rooms and surfaces complete with natural lighting and shadows . We also managed copywriting and photography.
Zulu Alpha Kilo
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