Worthwyld

We were tasked with designing a brand identity that would break category conventions. The brief was clear – build both a brand and restaurant experience that demonstrates customers shouldn’t have to sacrifice quality for convenience, flavor for nutrition, or comfort for style. From naming and brand positioning to visual identity and restaurant design, we developed the concept from inception through implementation.
Guided by the brand promise of “food uncompromised”, every part of the identity and experience harkens back to the honestness of the food. This focus on quality is reflected in everything from the clean color palette, logo incorporating their whole ingredients, and name “Worthwyld” highlighting the worthwhile offering and quality and creativity of the offering.
And the focused color palette captures the wyld spirit of the brand; A bright and fresh aesthetic, just like the food.
We then built a best-in-class restaurant experience that reflects the identity. Worthwyld’s design balances modern minimalism with natural warmth. Clean architectural lines are softened by earthy accents, and an abundance of greenery, creating a space that feels both vibrant and grounding. The geometry of the identity is incorporated all throughout the space, creating moments to bring the brand to life.