MUSE Platinum

2019

Common Ground

Entrant Company

Zulu Alpha Kilo

Category

Video - Automotive

Client's Name

Harley-Davidson Canada

Country / Region

Canada

Many know Harley-Davidson as an icon of Americana. What many donu2019t know is the brand has an enormous international ridershipu2014with 1M+ riders spread across 1400 Harley Owners Group Chapters, or u201cHOGsu201d in 104 countries. To celebrate its 100th anniversary in Canada, Harley brought them together, creating the first-ever foreign exchange program for bikers. <br><br>To launch the program, three riders from different parts of the worldu2014 Mexico, India, and New Zealandu2014 were paired with three Canadian riders they had never met, for a road trip across a different part of Canada.<br><br>Their journeys were turned into a web series, each episode following a different pair of riders. Viewers could follow the riders on social media in the lead-up to the release of each episode.<br><br>The series was advertised with retro-style illustrated movie posters and was eventually developed into a one-hour primetime documentary by the Discovery Channel, airing nationwide. <br>

Credits

Zak Mroueh
Allen Oke
Noel Fenn, Andrew Caie
Brendan McMullen
Jacob Pacey
Pam Portsmouth
David Grabias
John Tran
Bryce Brentlinger, Anne Edgar
Jay Baker, Micah Rix-Hayes, Rod Christie, Chris Minns
Barbara Shearer
Jason Zukowski
More Platinum Winners
Integrated Marketing
2019
MUSE Advertising Awards - Zen Koi Game Jewelry
LandShark Games Pte Ltd

Entrant Company

VECTOR GEMS TECH PTE. LTD.

Category

Integrated Marketing - Integrated Marketing Materials

Country / Region

China

Experiential & Immersive
2019
MUSE Advertising Awards - Poetic Ai_The World's First Biggest Ai Exhibition

Entrant Company

OUCHHH

Category

Experiential & Immersive - Live Experiences (NEW)

Country / Region

Turkey

Content Marketing
2019
MUSE Advertising Awards - Audi Life
Audi of America

Entrant Company

Latcha+Associates

Category

Content Marketing - Branded Content

Country / Region

United States

Video
2019
MUSE Advertising Awards - World's Worst RFP
Zulu Alpha Kilo

Entrant Company

Zulu Alpha Kilo

Category

Video - Self-Promotion

Country / Region

Canada

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy