MUSE Silver

2026

Strong as Granite

Entrant

Initium Health

Category

Video - Social Video

Client's Name

State of New Hampshire Department of Health and Human Services

Country / Region

United States

Strong As Granite — Getting To Help
Short, authentic bumper clips feature real Granite Staters speaking directly to camera about reaching out for help when they needed it. In their own words, students, parents, veterans, and workers share moments of struggle and what changed once they talked to someone — a friend, a counselor, or 988. The unscripted, conversational tone keeps the message human and relatable, showing that asking for support is a sign of strength, not weakness. These quick videos were designed for social and broadcast placements, creating immediate connection while normalizing help-seeking and reminding viewers that support is always available.

Credits

Initium Health
Elise Plakke
Initium Health
James Corbett
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