Sunday Park

Sunday Park is a contemporary pet lifestyle brand inspired by the warmth of shared weekend moments between pets and their owners. The visual system draws from woven textures, symbolizing connection, care, and the quiet structure that holds relationships together.
The modular pattern translates the rhythm of weaving into a cohesive graphic language across packaging and brand applications. Hand-drawn dog illustrations introduce warmth and personality, creating a subtle contrast between expressive lines and structured grids.
The logo mark references the dynamic gesture of a dog catching a flying disc—capturing movement, joy, and anticipation. This motion becomes a recurring visual element within the brand system.
Centered around the idea of a “Cooling Lifestyle System,” Sunday Park integrates product functionality with emotional storytelling, extending across cooling bedding, food packaging, and accessories.
By combining systematic design with hand-crafted illustration, Sunday Park establishes a distinctive identity in the modern pet market—where comfort is both functional and deeply emotional.