Obesity and Nutrition Campaign

Campaign Goal
To raise health awareness regarding obesity and nutrition, and to enhance focus on appearance for children and adolescents.
Campaign Messages
1. Raise awareness of the importance of adopting a comprehensive, sustainable health approach for quality of life.
2.Raise awareness of the role of genetic and environmental factors in susceptibility to obesity.
3.Raise awareness of the importance of a balanced diet and making sound health decisions.
4.Promote the importance of self-acceptance and physical appearance.
5.Educate families and surrounding environments on how to adopt healthy habits to prevent obesity complications.
Target Audience
Primary Target: Children and Adolescents.
Secondary Target: Parents in particular and the Gulf community as a whole
The World Health Organization reports that 35 million children under the age of five were overweight in 2024. In 2022, more than 390 million children and adolescents aged 5–19 were overweight, including 160 million living with obesity.