Canada

2019

Everything Gets Better - Sex Better Campaign

Entrant Company

Zulu Alpha Kilo

Category

Marketing & Promotional

Client's Name

ParticipACTION

Sub-Category

Poster Series

ParticipACTION is a non-profit aimed at getting Canadians to sit less and move more. As part of their latest brand platform work they?ve been reminding Canadians that Everything Gets Better When You Get Active. This campaign is backed by research that supports how regular physical activity has so many benefits for our bodies and mind, including that it can help promote increased blood flow throughout the body, even down below, which in turn boosts sexual feelings. Armed with this research, ParticipACTION released a series of suggestive posters letting Canadians know that sex gets better with physical activity. Each poster features a suggestive image of sporting equipment like a bike seat, football, or badminton birdies with a headline that references physical activity while alluding to sexual activity. The posters were released around Valentine?s Day in hopes that Canadians could embrace this newfound knowledge and each other.

Credits

Zak Mroueh
Catherine Allen, Ian Simpson
Manali Kulkarni
Dylan Verwey
Robyn Morrissey
Heather Segal
Laura Dubcovsky
Elio Atunes, Shauna Pichosky, Rebecca Jones, Alison Carruthers
Anna Harju, Greg Heptinstall
Brandon Dyson
Dianne Yu, Erica Goldfarb
More Platinum Winners
2019
United Kingdom

Entrant Company

Brave Spark

Sub Category

Business to Business

2019
Turkey
KoçSistem Bilgi ve ?leti?im Hizmetleri A.?.

Entrant Company

KoçSistem Bilgi ve ?leti?im Hizmetleri A.?.

Sub Category

Event Marketing

2019
Sweden
St1

Entrant Company

Garbergs

Sub Category

TV Ad

2019
Canada
Grand Touring Automobiles

Entrant Company

NEEZO Studios

Sub Category

Automotive