2019
Entrant Company
Category
Client's Name
Country / Region
ParticipACTION is a non-profit aimed at getting Canadians to sit less and move more. As part of their latest brand platform work they?ve been reminding Canadians that Everything Gets Better When You Get Active. This campaign is backed by research that supports how regular physical activity has so many benefits for our bodies and mind, including that it can help promote increased blood flow throughout the body, even down below, which in turn boosts sexual feelings. Armed with this research, ParticipACTION released a series of suggestive posters letting Canadians know that sex gets better with physical activity. Each poster features a suggestive image of sporting equipment like a bike seat, football, or badminton birdies with a headline that references physical activity while alluding to sexual activity. The posters were released around Valentine?s Day in hopes that Canadians could embrace this newfound knowledge and each other.
Credits
Entrant Company
DNM I DREINULLmotion
Category
Integrated Marketing - Event Marketing
Country / Region
Germany
Entrant Company
BEAMY
Category
Marketing & Promotional - Calendar
Country / Region
China
Entrant Company
Smoke & Mirrors
Category
Advertising - Magazine AD Single
Country / Region
United Kingdom
Entrant Company
Revolutio Creative
Category
Video - Nonprofit
Country / Region
United States