2026

Here When You Need It (And When You Don’t)

Entrant

KSV

Category

Integrated Marketing - Nonprofit

Client's Name

CarShare Vermont

Country / Region

United States

CarShare Vermont, a community-based car sharing service in Burlington, faced stagnant membership growth and low awareness despite strong alignment with the region’s sustainability values. KSV helped reposition the service not as a replacement for car ownership, but as freedom from owning another car—giving residents flexible access to a vehicle when they need it without the costs and hassles of ownership. A vibrant creative campaign contrasting “Your Car” with “Our Problem” highlighted the hidden burdens of car ownership while promoting CarShare as the simpler alternative.

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Credits

Chief Creative Officer

Nick Bruskewitz

Account Manager

Angie Tra

ACD, Copy

Tomás Salazar

ACD, Art

Jessica Forester

ACD, Design

Elliot Schneider