MUSE Gold

2026

HP / 360° Anamorphic Digital Experience

Entrant

ALEGORI STUDIO LIMITED

Category

Experiential & Immersive - Exhibition Experience

Client's Name

HP

Country / Region

Canada

About The Entry

Created for the COMEX Global Technology Show in Muscat, Oman, this immersive anamorphic 3D installation was designed to elevate HP’s exhibition presence far beyond conventional booth content. By using spatial illusion, perspective, and a seamless 360 degree visual narrative, Alegori Studio transformed the stand into a highly attention grabbing brand destination that naturally drew visitors from across the exhibition floor. The continuous viewability from multiple angles increased foot traffic, encouraged guests to pause, explore, and capture the experience, and significantly enhanced the booth’s visual impact within the crowded technology show environment. In collaboration with HP, the project successfully turned the stand into a memorable storytelling platform that strengthened audience engagement and elevated overall brand perception.

Credits

Creative Director / Alegori Studio Limited
Avsar Serdar Korkmaz
Managing Partner / Modernist Group
Baris Toplan
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