2026
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Client's Name
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The 2026 New Taipei Spring Festival redefined the New Taipei Metropolitan Park, Taiwan's largest riverside park, transforming it from a conventional urban green space into a participatory and deeply empathetic springtime realm. Moving beyond traditional event planning, the festival utilized "memory as the translation interface" to create an open narrative carrier.
Over two days, 640,000 attendees became co-creators of the festival's meaning. The experience was divided into thematic zones: "Spring Melodies" erased the line between performers and audiences; "Spring Chills" introduced body-responsive movement ; and "Spring Bliss" fostered daily human connection and sustainability through a children's bartering market. Additionally, "Spring Romance" built traversable memory devices from the 1950s to the present.
A standout feature was the "MBTI Spring Market," a 150-stall personality-based gourmet map pairing local flavors like tea and fried chicken with psychological traits, turning dining into a journey of self-discovery. By integrating gamified "Spring Luck" rewards, the festival successfully retranslated an ordinary park into an unforgettable, interpretable experiential system.
Credits
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Clevertize
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Branded Content - B2B
Country / Region
United States
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iMEGE·印美
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Advertising - Print Advertising (Single)
Country / Region
China
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Prolific Studios
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Video - Animation
Country / Region
United States
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Singapore Kindness Movement
Category
Social Media - Public Service Announcement
Country / Region
Singapore