Regional Public Brand of Dorbod Mongolian Autonomous County

Durbert 'Four Treasures' IP Design Description (Simplified Version)
Durbert Mongolian Autonomous County is the only ethnic minority autonomous county in Heilongjiang Province, boasting high-quality ecological resources such as grasslands and water bodies, with a long-standing Mongolian cultural heritage that has nurtured unique products and cultural symbols. To integrate county advantages and create a regional public cultural IP with recognition and market value, this project takes the 'Durbert Four Treasures'—cattle, sheep, fish, and horse—as the core carriers, building an IP system that integrates ethnic characteristics, ecological value, and cultural tourism experience.
The IP deeply integrates the county’s dual features of 'grassland and water village,' personifying the labels of animal husbandry (sheep, cattle), horseback culture (horse), and fishing and hunting culture (fish), corresponding to local core industries and cultural symbols. The characters use blue, yellow, green, and red Mongolian robe colors to echo images of the grasslands and sunshine, with complementary personalities incorporating traditional elements such as Mongolian robes and cloud patterns. The 3D cartoon style balances cultural recognition with a cute and approachable aesthetic, suitable for audiences of all ages.
As cultural tourism mascots, the IP will appear at major events such as the Nadam Fair, be used in promotional videos, posters, and other materials, connecting various cultural tourism routes to create memorable touchpoints. In the future, the IP will continuously empower the city brand, cultural tourism promotion, and industrial development, conveying the stories of Durbert’s grasslands and water villages in a vibrant and youthful way, becoming a shining emblem of the county on the national stage.