MUSE Silver

2026

What did a 3,000-year-old “leave note” look like?

Entrant

CHINESE NATIONAL GEOGRAPHY

Category

Video - Cultural

Client's Name

Country / Region

China

About The Entry

This video focuses on the Yinxu Museum, combining cross-disciplinary dialogues with dual narratives. It weaves together the museum’s three-level visitor circulation route with the development of the Shang Dynasty’s political system, ritual system, and social structure. A cross-disciplinary guest is brought into the narrative as a stand-in for the general audience. His on-site observations and responses unfold alongside the interpretations of the museum expert, creating a natural dialogue between the two perspectives. This approach creates an engaging and educational experience that helps audiences build a systematic understanding of Shang civilization, effectively responding to the growing public demand for high-quality, in-depth knowledge of museums and cultural heritage.
Visually, the video establishes a light retro aesthetic that balances historical depth with contemporary styles. The color scheme uses contrast as a guiding principle—deeper, richer tones for artifacts and brighter, clearer tones for human figures. Close-up shots with highly saturated colors highlight the delicate texture and intricate patterns of cultural relics, while conversation segments move into a brighter tone, matching the rhythm of the narrative. Composition is another key visual feature of the video. The video uses low-angle shots, side framing, and extensive negative space to shape its cinematic language. It also uses time-lapse photography to place moving visitors in the same frame as key static artifacts like the Simu Xin Ding. This interplay between motion and stillness creates a powerful visual metaphor, evoking a dialogue across time and space.

Featured Media

Credits

President & Editor-in-Chief
Shuanke Li
General Manager
Yicheng Guo
On-Screen Talent
Zetao Ning
On-Screen Talent
Jitao Wang
Content Operations Director
Yu Wang
Director
Rui Feng
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