2026
Packet Up Packet In for Chicken of the Sea
Entrant
LITTLE BIG
Category
Advertising - Advertising Campaign
Client's Name
Chicken of the Sea
Country / Region
United States
About The Entry
Late to the packet party, Chicken of the Sea needed to punch above its weight to loosen the stronghold Starkist had on packets. The Packet Up Packet In campaign showcased the launch of the biggest product innovation in decades, tuna and salmon on-the-go packets co-branded with McCormick, the leader in bold flavor.
The sticky brand tagline which evokes an iconic pop song is easy to remember and fun to repeat, all of which cements the on-the-go benefits of the packet format in consumers’ mind.
Credits
Entrant
The Grind Hotline
Category
Branded Content - Cause / Awareness
Country / Region
Canada
Entrant
Economic Development Department, Miaoli County Government
Category
Event - Educational
Country / Region
Taiwan
Entrant
Freelance
Category
Branded Content - Game / Application
Country / Region
China
Entrant
Jilin Animation Institute
Category
Student Submission - Student Experiential Design
Country / Region
China