2026
Packet Up Packet In for Chicken of the Sea
Entrant
LITTLE BIG
Category
Advertising - Advertising Campaign
Client's Name
Chicken of the Sea
Country / Region
United States
About The Entry
Late to the packet party, Chicken of the Sea needed to punch above its weight to loosen the stronghold Starkist had on packets. The Packet Up Packet In campaign showcased the launch of the biggest product innovation in decades, tuna and salmon on-the-go packets co-branded with McCormick, the leader in bold flavor.
The sticky brand tagline which evokes an iconic pop song is easy to remember and fun to repeat, all of which cements the on-the-go benefits of the packet format in consumers’ mind.
Entrant
NAVIGATOR WORKSHOP NO.1
Category
Corporate Identity - Brand Identity
Country / Region
China
Entrant
Oregon Tilth
Category
Video - Nonprofit
Country / Region
United States
Entrant
Kong Dejing
Category
Experiential & Immersive - Hybrid Experience (NEW)
Country / Region
China
Entrant
AMP Agency
Category
Integrated Marketing - Brand Transformation / Repositioning
Country / Region
United States