Story Factory Branding

For Story Factory, an online platform for diverse digital stories, we wanted to highlight the creative process. With hints of the iconic Beatles' Yellow Submarine video, ideas come together and formulate into videos, which are churned out onto a conveyor belt. A metaphorical factory of stories. The colourful depiction of ideas and videos are set against a more muted monotone backdrop of imaginary machinery, to create the idea we are bringing life to a drab, mechanised world. Essentially, this is how we view creativity.
The cogs of machinery create a visual language, employed throughout all branding (as seen in the sting, wipe and all screen furniture). The outline boxes used to house text are not composed of one solid colour, but rather the colour values constantly shift. So there is no actual set colour for this series, it is in constant flux – mirroring our imaginations.