A Shocking Number of My Favorite Things Are Gay

Every June, inboxes fill with rainbow logos and hollow Pride statements. NickelBronx founder Borzou took a different route: a personal letter built on a running joke. "A shocking number of my favorite things are gay." House music, fashion, fitness culture, design itself. Each punchline lands, then the letter turns sincere, tracing how a Persian immigrant kid who grew up explaining his name found perspective watching friends fight just to exist honestly. The email closes with Pride's Stonewall roots and the annual reopening of the NickelBronx Pride collection, where 100% of profits go to LGBTQ charities. No corporate speak, no performative allyship. Just a founder writing like a human being, and an audience reminded that the best brand voice is an honest one.