2026
Sour Punch Filled Straws
Entrant
American Licorice Company
Category
Integrated Marketing - Product Branding
Client's Name
Sour Punch
Country / Region
United States
Gallery
About The Entry
Every part of the product, packaging, and a multi-faceted support campaign was done in-house. People have already spent millions on this new everyday product from Sour Punch.
D2C Website: 3k units sold & climbing
Social: Organic: 400,000 views, Paid: 1.4M reached, 1.3K clicks
Retailer Ads: 1.1M reach, 15K clicks
College Ambassador Program: 674 posts, 4.17M Views. EMV: $569.4k, 4x ROAS, 40K Samples tried, 6K+ Survey Responses.
Printed ads in Trade Magazines for SASE and NACS events.
Credits
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Category
Video - Celebrity / Fan
Country / Region
United States
Entrant
IMF
Category
Corporate Identity - Environmental Branding (NEW)
Country / Region
United States
Entrant
Louis Langone Studio
Category
Corporate Identity - Logos
Country / Region
Italy
Entrant
Avenue5 Residential | Studio5
Category
Branded Content - Property / Developer
Country / Region
United States