2026 China-Russia Cross-Border Marathon and Heihe Marathon

The Heihe China-Russia Cross-Border Marathon is organized and operated by Heilongjiang Zhonglang Creative Design Co., Ltd., making it a unique China-Russia cross-border marathon event in the country. The event has generated unprecedented online buzz, with over 11,000 pieces of news released and a total exposure of more than 470 million views. This campaign involved over 100 media platforms and 180 on-site promotion team members. On the day of the race, more than 420 original short videos were produced, 48 media outlets broadcasted live, and total online views reached 16.02 million, effectively boosting Heihe’s city popularity through a comprehensive media network.
More than 6,100 people participated in the event, including 5,815 runners in the full and half marathons, and 300 runners in the 10-kilometer cross-border run on the China-Russia bridge. Participants came from 32 provinces and regions across China, with 77.3% coming from outside Heilongjiang, and several Russian athletes also joined the race. Domestic professional runners and local enthusiasts gathered together in Heihe to compete.
The supporting services for the event received a flood of five-star praise. The custom race outfits, blending China-Russia border vibes, were practical and comfortable, and the exquisite finisher medals, designed around Jiejiang and the Heilongjiang Bridge, were highly collectible. The start and finish lines were located at Aihui·Tengchong China Population and Geography Boundary Theme Park, and the cross-border course offered the unique view of ‘one river separating two countries, one step taking in two cities.’
The marathon serves as a bridge for international sports exchange, promoting the integration of sports, culture, tourism, and economy. In the future, it aims to meet international event standards, further develop its cross-border marathon brand, establish itself as an international model for border sports, and continue highlighting the unique charm of Heihe.