Restore to the Core with Co.Lab™ Core Cleanse

One of the newest additions to Partner.Co’s Co.Lab™ line, Core Cleanse is a two-part ritual that was designed to, quite literally, cleanse the user’s gut in just seven days. Utilizing a 5:2 system — five days of Core Cleanse followed by two days of Core Cleanse+ — the Core Cleanse system supports digestive health and rhythm, promotes microbiome balance in the gut, helps clear out the GI system, supports weight management, and helps users’ levels of satiety through two blends of heavily researched and tested ingredients.
Launching in late 2025 at Partner.Co’s premier event, PXP | The Partner.Co Experience, an strategic marketing plan was utilized to ensure that all touchpoints for Brand Partners were covered and to inform potential users of the company's two primary objectives: 1) to inform users, using the meticulous science- and research-based approach that Partner.Co has utilized from the beginning, of the power and potential a GI tract reset and release can have on overall health and wellness and 2) to do so in a way that is approachable and engaging.
For these purposes, a wide variety of assets were created, including pre-launch teasers, a social series for launch, a Quick Guide, an Insider’s Guide (featuring a deeper dive into the science behind Corte Cleanse), an introductory video and two blogs — a reveal blog discussing Core Cleanse as a whole as well as a lifestyle blog that offers easy, approachable ways to boost Core Cleanse’s potential. Together, these assets created a firm base from which to launch the product.
From an entertainment perspective, the marketing team devised some assets that can best be described as ‘cheeky,’ for their relation to the physical changes and events that a user goes through when taking the product. It would be easy to sink into, perhaps appropriately, potty humor, but Partner.Co's team ensured that, every step of the way, the content remained approachable yet attentive to the true matter at hand.