The Secret to Irresistible Beauty

If you walk into practically any store, you’ll find dozens of options when it comes shampoo, conditioner, and body wash. What you won’t find most times are products that have been scientifically formulated (even if they say they are) — with the company willing to back up the science they claim to have. Partner.Co’s Co.Lab™ Nourishing Shampoo, Conditioner, and Body Wash are all formulated with scientifically proven ingredients and deliver hydration, cleansing, and the boost the consumer needs to look and feel like their best self — and they are ready and able to show just what goes into each and every bottle.
This launch video introduces all three products in a tone that is meant to be both exciting and sensual. Set to a dub track that matches the cuts between images, Partner.Co brings together the ideas of cleanliness, nourishing and hydration throughout. Between shots of the actual product, viewers are treated to aesthetically engaging shots meant to evoke these different benefits. Wetness pervades, whether its water dripping from a lemon or waves crashing, each of these different cuts remind the viewer of that product benefit. The music, too, matches with the shots of people that are interspersed in the video — we see couples in intimate moments, people taking the time to lather up and indulge themselves in a cleansing moment, and even smoldering gazes directly at the camera. As a viewer, these are meant to draw you in — if you use these Partner.Co products, you, too, could be looked upon in such a way.
Throughout the video, too, Partner.Co uses minimal text. This intended to get the key benefits across without distracting from the visuals. The company want you to focus on being in the moment, on imagining yourself under the hot shower spray or indulging in a bath at the end of a long day. In just 18 words (not including the name and tag line), anyone watching will know what these products deliver.