Ad-Free Listening

We’ve all been there – that moment that feels just right, with the perfectly paired song, that you’re just not ready for it to end quite yet. That’s how Pandora kicks off this series of ads encouraging subscribers to upgrade to a Pandora Plus subscription.
In the first spot, our character is enjoying a beautiful fall sunset with their pup, and sipping a cozy drink while listening to music that fits the vibe, before replaying the song to make that moment last a little longer. The second spot demonstrates a comically inopportune time for an ad to pop up – during a Halloween party – without disparaging the ad experience as a whole, acknowledging Pandora Plus’ ad-free experience. And the final spot portrays a woman processing a breakup, when her heartbreak music gets too upbeat for her mood, her dramatic reaction lets listeners know she would have benefitted from Pandora Plus’ unlimited skips feature.
It’s not always easy to convince folks to get something they already enjoy for free, but these relatable scenarios demonstrate how it could be a good idea to reconsider the upgrade and have more control over your music-listening experience.