Shower Talk

Dove Men+Care’s Shower Talk audio campaign was designed to inspire men to trade up to a superior body wash experience, with streaming music audio spots crafted for and targeted to male English-speaking and Spanish-speaking listeners, and an announcer read customized for the podcast listening environment.
Immersive sound design and sports-announcer style voiceover highlighted the benefits of the product, leading up to an attention-grabbing and humorous surprise toward the end. The podcast announcer read spot, targeted to sports podcast listeners, featured sound design that brought to life relatable, everyday scenarios and messaging that encouraged men to take their skin to the next level with Dove Men body wash. All the spots closed with Dove Men’s signature sonic logo, reinforcing the brand’s sonic identity in a memorable way.
Results included a click through rate for streaming mobile audio that exceeded benchmarks (1.01% CTR vs. 0.25% benchmark) and over 14 million total campaign impressions.