RJ Camel: AI-Powered Hidden Object Experience

RJ Camel VIP Experience turns brand heritage into a nostalgic hidden-object adventure powered by generative AI. Built with Google’s Nano Banana Pro and Adobe Firefly, the experience invites players to explore immersive, era-themed environments, discover hidden objects, collect Camel Points, and uncover weekly branded Easter Eggs.
Inspired by the visual language of the 1960s through the 1990s, each environment becomes a rich discovery space filled with music, culture, lifestyle, and brand details. Generative AI was used as an art direction and production tool to develop the environments and refine visual details. Using Structure Reference techniques, I imposed specific composition, depth, and layout constraints based on reference images to control the visual perspective and create cinematic environments designed specifically for gameplay.
The experience is designed as a high-stakes, time-attack journey that encourages brand immersion and repeat visits. Players have limited time to find hidden objects and earn rewards, while weekly challenges and sweepstakes give them a reason to return and continue exploring.