MUSE Gold

2026

Quality of Years

Entrant

Company / Organization - Saudi Ministry of Health

Category

Strategic Program - Comm / Marketing Campaign

Client's Name

Saudi Ministry of Health

Country / Region

Saudi Arabia

Gallery

About The Entry

Quality of Years is a national health communication campaign by the Saudi Ministry of Health that reframed longevity from simply living more years to living those years with health, mobility, independence, and quality. Through human-centered storytelling, a hero film, digital content, social media, and a media partnership with stc tv, the campaign connected preventive health choices made today with the quality of life people can enjoy in the future.

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