Nobl Insurance Brand Creation

Briefed by our client to create a new global insurance brand that will disrupt the traditional insurance market. From brief to research, testing and final handover was 8 weeks. We landed on two names and tested them in A/B testing, 5 second proposition test with 3 questions and our audience loved Nobl and felt they would trust the name, brand and it was truly disruptive when it comes to insurance. and once we developed the final visuals, we tested it with leading global stakeholders and the final output included a new range of protective below the line consumer products including our own protective lip and condoms!!! <br><br><br>Consumer Insight ? that drove and underpinned the brand & identity process <br>Insurance is a necessary evil, not a positive choice. Insurance companies<br>are all out to maximise their profits by minimising pay outs - so they will<br>find any way possible of disallowing my claim. I wish I didn?t even have to have it. I don?t even understand my policies and I certainly don?t trust them.<br><br>The Vision<br>Taking the insight the team developed Our vision is to make insurance a force for good again by talking straight by sharing our success with the policyholders<br>and by using technology to reduce conflict and cost.<br><br>The Brand Proposition <br>Honorable straight talking insurance<br><br>We landed on two names and tested the with A/B creative test and 5 second test with 3 questions and our audience loved and felt they would trust the Nobl name and once we developed the final visuals, we tested it with leading global stakeholders and the final output included a new range of protective below the line consumer products including our own protective lip and condoms!!! <br>