2019
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Category
Client's Name
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Airborne AEA Jammer is an informative and impactful marketing video that provides a high-level overview of Raytheonu2019s Next Generation Jammer (NGJ) solution that will be integrated into the Navyu2019s EA-F18 Growler advanced weapons system in 2022. Persuade decision-makers that Raytheonu2019s solution is more advanced, more powerful and more modular than the current solution and that Raytheon is the best supplier partner for all electronic warfare solutions. Educate audience members on the breadth of Raytheonu2019s NGJ solution. The video was produced with an informative, high-tech tone and delivered its message through animations that show the NGJ pod on the Navyu2019s EA-18 Growler. Our production team had to fully understand how the entire NGJ system operates from antenna to pod, to different types of threats, to engagement in the field, so we could properly portray the battle scenario. The production team started with a power point deck and CAD renderings from the Raytheon engineers, then built the animation from a small handful of stock 3D models. This project led to building an augmented reality app as an additional sales tool for the NGJ solution.
Credits
Entrant Company
Snapshot Interactive
Category
Website - Biotechnology
Country / Region
United States
Entrant Company
LHWH Advertising & PR
Category
Advertising - Magazine AD Single
Country / Region
United States
Entrant Company
Tier10
Category
Video - Automotive
Country / Region
United States
Entrant Company
Michelle M. Tang
Category
Corporate Identity - Business Card
Country / Region
Hong Kong SAR