Effing Seafoods Brand Identity

Starting as a local oyster farmer, Rob Tryon knew that he wanted something more, but he never dreamed of creating an entire brand & legacy. Grey Street Media defined the brand identity of Effing Seafoods with specific elements and multiple font layers to showcase the grittiness, knowledge, and overall spunky personality of Rob's brand.

Using a balance of the word "eff", we developed his taglines into the language of his entire brand. He has truly seen the best parts of Canada in a way that we may never know. The best we could do was showcase his seafood expertise and hilarious personality in a brand that could overflow into postcards, shop signage, website design, and all of his print design. Once we did that, Effing Seafoods had another layer of credibility. In our town of Edmonton, Effing Seafoods is known as the local seafood expert and now he has a beautiful brand that speaks to that.