United States

2019

Allmade Logo

Entrant Company

Allmade

Category

Corporate Identity

Client's Name

Allmade

Sub-Category

Logos

Allmade was founded by a screen print supply company and ten leading screen printing businesses from across the country, who purchase hundreds of thousands of t-shirts annually to sell to printers as blank canvases and to customers as printed shirts.<br>This founding group with the support of the rest of the screen printing industry have a unique opportunity to influence the apparel market by suggesting and offering socially and environmentally responsible alternatives to their customers ? who often are unaware of the exploitative nature of t-shirt manufacturing and its environmental impact.<br>The Allmade story starts when the founding group traveled to Haiti together. They experienced first-hand the economic and environmental devastation experienced by garment workers, and realized what a positive impact we could have by creating dignified living wage jobs that empower the proud people of Haiti to take care of themselves and their families.<br>They returned wholly committed to breaking the cycle of poverty and child abandonment in Haiti, while reducing our industry?s impact on the environment. <br>When creating the logo we wanted to represent both aspects of the core mission of the brand, the human aspect and the environment. We integrated the heart into the M to represent the love and the human welfare, one of the core values of the brand. We integrated the upwards arrow to represent the recycled materials used in their products and the color green to convey another core value which is environment.<br>

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