2019
Taco Ssam Logo
Entrant Company
Graphite Creative
Category
Corporate Identity - Logos
Client's Name
Taco Ssam
Country / Region
United States
Custom typography that was created for a Mexican/Korean fusion restaurant. Although "Taco" is a well known Mexican dish, "Ssam" is a Korean term for "wraps" that is relatively unbeknownst. We created the logo using combinations of visual cues that hark back to textural patterns of the Aztec and Korean history. We were able to maintain legibility while being highly unique in the letterforms .
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Country / Region
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