2019

Taco Ssam Logo

Entrant Company

Graphite Creative

Category

Corporate Identity - Logos

Client's Name

Taco Ssam

Country / Region

United States

Custom typography that was created for a Mexican/Korean fusion restaurant. Although "Taco" is a well known Mexican dish, "Ssam" is a Korean term for "wraps" that is relatively unbeknownst. We created the logo using combinations of visual cues that hark back to textural patterns of the Aztec and Korean history. We were able to maintain legibility while being highly unique in the letterforms .