2019

Informed Athlete Website

Entrant Company

Weller Smith Design

Category

Website - Aesthetics

Client's Name

Rick & Julie Allen

Country / Region

United States

This is a full rebrand and redesign for this small business. We started with an aesthetic rebrand to bring a higher level of sophistication to the overall look and feel of the business. Then we strategically reorganized and restructured the entire site by reviewing their most successful services and offerings and repackaged them in more succinct ways across the entire site. We reconfigured their shop, their blog, and created an overall high-end package to better resonate with their clientele who are used to interacting with name brands, sports brands, and more modern web technology. Once the site launched, their overall performance and sales started to grow and have continued to grow since the initial launch.