United States

2019

The Adventures of Our Wildly Soft Cotton

Entrant Company

Banana Republic, Gap Inc.

Category

Content Marketing

Client's Name

Banana Republic

Sub-Category

Branded Content

The marketing objective was to promote our Supima cotton t-shirts. We went a step further and took the tees on a road trip to show why California-grown cotton is wildly soft and naturally awesome.

Credits

Stephanie Davila
Ray Chang
Gwen Rogers
ByungJo Kang
Yebin Chung
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Entrant Company

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Sub Category

Product Launch

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Entrant Company

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Sub Category

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Entrant Company

iTribe Social Inc.

Sub Category

Nonprofit

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Group X, Singapore Week of Innovation and Technology

Entrant Company

Triken Studios

Sub Category

Show Opening Segment (NEW)