2019
Entrant Company
Category
Client's Name
Country / Region
Billy Sims BBQ is a fast casual franchise, providing barbecue fans flavorful, traditional, slow-smoked meats. The family-friendly, sports-oriented franchise consists of 50+ locations, tailoring to take-home barbecue and catering. It is co-owned by former NFL running back and Heisman Trophy winner, Billy Sims.<br><br>Billy Sims BBQ needed a fresh look that would highlight the most profitable items. Being a fast casual restaurant, the design needed to be simple, yet appear more premium than a quick service restaurant. My menu design is half design and half engineering. Simple techniques like boxing and shadowing guide the guest's eyes exactly where I want them to go.<br><br>With guests placing their orders under the right side of the menu board, my team and I had to use strategic menu engineering to determine what profitable items need to be on the right side. The menu is now easy to understand and will streamline the line of guests.
Credits
Entrant Company
The Creative Bar
Category
Advertising - Point of Purchase
Country / Region
United States
Entrant Company
Reklam5 Digital Agency
Category
Website - Education
Country / Region
Turkey
Entrant Company
Lisa Gorham Creative
Category
Marketing & Promotional - Brochure
Country / Region
United States
Entrant Company
Not Really Rocket Science
Category
Corporate Identity - Corporate Identity, Others
Country / Region
United States