2016
Entrant Company
Category
Client's Name
Country / Region
Challenge
Aurora Caskets is one of the largest funeral service providers in America, and their customers are experiencing a shift in preference to cremation without memorial services.
Insight
Reframing funeral planning as a celebration-driven experience about commemorating a person's entire life, we can steer away from its transactional nature and enter the conversation in a graceful and authentic way.
Solution
Beremembered.com is a social website that transforms this taboo topic into a conversation about taking control, leaving behind memories, and creating a sense of relief.
BeRemembered.com was a revolutionary approach to breaching the funeral-planning topic in a positive and inspirational way. For Aurora Caskets, their digital platform delivered real results.
Entrant Company
Obscura Digital
Category
Corporate Social Responsibility - Cause-Related / Sponsorship
Country / Region
United States
Entrant Company
TBM
Category
Corporate Social Responsibility - Community Relations
Country / Region
Denmark
Entrant Company
Francesco Zorzi
Category
Corporate Social Responsibility - Cause-Related / Sponsorship
Country / Region
Italy
Entrant Company
WOW Design
Category
Marketing Branding & Design - Packaging Single
Country / Region
India