MUSE Gold

2016

Lale dingbat typeface

Entrant Company

Typogama

Category

Marketing Branding & Design - Other

Client's Name

Typogama

Country / Region

Switzerland

Lale was inspired by the Ottoman motifs that I discovered while visiting Istanbul. While exploring the Opentype options that are available to type design, I started to question how I could combine the flexibility of these features with the world of dingbat typefaces. The result was a dingbat font that incorporates Opentype features to automatically replace the form, the function allowing me to create a type tool that is simple to use yet vast and diverse in its application and results.

With the design of the Lale dingbat typeface, my aim was to use Opentype technology to enhance the possibilities of so called picture fonts. By combining the substitution features included in ligatures, this font does not only offer the basic 52 symbols, but rather plays with various glyph combinations to offer 156 different signs that can then be combined with 30 different stems. The result, is over 4800 design solutions that can easily be accessed by a sequence of letters or numbers; the keyboard has just become your best design tool.

More Gold Winners
Marketing & Design
2016
MUSE Advertising Awards - heavensource
Nokua Design Sdn Bhd

Entrant Company

Nokua Design Sdn Bhd

Category

Marketing Branding & Design - Logo

Country / Region

Malaysia

Writing
2016
MUSE Advertising Awards - USA-Canada Rivalry Resumes at North Carolina Surf to Sound Challenge

Entrant Company

NC Press Release

Category

Writing - News Release

Country / Region

United States

Website
2016
MUSE Advertising Awards - The Humane Society of the United States - Caged for Costco

Entrant Company

Rokkan

Category

Website - Nonprofit

Country / Region

United States

Marketing & Design
2016
MUSE Advertising Awards - Creating Park Avenue deodorant range for women, with the must have 'Femme Panache'

Entrant Company

WOW Design

Category

Marketing Branding & Design - Packaging Single

Country / Region

India

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy