United States

2020

Onera Website

Entrant Company

Studio Simpatico

Category

Website

Client's Name

Onera

Sub-Category

Business to Business

Onera is a technology solutions provider that develops state-of-the-art algorithms to help some of the largest businesses solve real-time optimization problems. From the beginning of the engagement, we identified how vital it would be that Onera’s website visually communicate their technical sophistication to prospective clients. Consequently, we knew that the new site would need to feel techy, cutting edge, and sophisticated. We began our design exploration with the existing logomark: a geometric box, a nod to their overall offering of retail fulfillment. Our creative exploration led us to extend the box into its silhouette: a hexagon. The site’s product pages, which each share the stories and value props of each of Onera’s custom-built product offerings, feature hexagons in dynamic CSS animations that visualize the different solutions in an abstract, branded way. The site also features a bold, high contrast, purple and gold color palette, which reflects Onera’s direct, honest, confident (but never cocky) tone and voice.

Credits

Design Lead and Studio Co-Founder
Sinan Imre
Studio Co-Founder
Tamara Olson
Lead WordPress Developer
Amber Weinberg
Designer
Bruce Viemeister
WordPress Developer
Evan Thompson
More Gold Winners
2020
United States
Bad Penny Factory

Entrant Company

Bad Penny Factory

Sub Category

Self-Promotion

2020
United States
Paseka Publishing House

Entrant Company

Code Switch

Sub Category

Book

2020
United States

Entrant Company

PeopleScout

Sub Category

Magazine

2020
United States

Entrant Company

Firmseek

Sub Category

Law & Legal Services