Onera is a technology solutions provider that develops state-of-the-art algorithms to help some of the largest businesses solve real-time optimization problems. From the beginning of the engagement, we identified how vital it would be that Onera’s website visually communicate their technical sophistication to prospective clients. Consequently, we knew that the new site would need to feel techy, cutting edge, and sophisticated. We began our design exploration with the existing logomark: a geometric box, a nod to their overall offering of retail fulfillment. Our creative exploration led us to extend the box into its silhouette: a hexagon. The site’s product pages, which each share the stories and value props of each of Onera’s custom-built product offerings, feature hexagons in dynamic CSS animations that visualize the different solutions in an abstract, branded way. The site also features a bold, high contrast, purple and gold color palette, which reflects Onera’s direct, honest, confident (but never cocky) tone and voice.
Bad Penny Factory