Hong Kong

2020

Unlike Individuals :: Idea Behind

Entrant Company

Drezier Communications

Category

Corporate Identity

Client's Name

Innovative Digital Media, Hong Kong

Sub-Category

Business Card

Innovative Digital Media (IDM), a leading and award-winning digital marketing agency in Hong Kong, has been using their old identity ever since startup in 2011. Their team members are young, innovative yet proficient. They provide ROI-driven continuous solutions to their clients, starting from creative to implementations. Drezier Communications was invited to revamp their identity as well as collaterals including their business card. "Idea Behind a Spark is Collectively Made by Unlike Individuals." Drezier Communications created their new business card based on the same inspiration for the new identity. People are the strength of IDM; yet everybody gives one's part in the process of every task granted. Each unlike individual is visualised "digitally" along with his/her characteristic or interest into a respective pixelated figure on his/her business card. Every proficient innovation of IDM for their client is accomplished by a wide range of personnel's involvement. When a group of team members visit their client, the dynamic branding of IDM with the varying personalised figure of individuals projected the energetic and innovative persona collectively. Last but not least, a defined and refined uniqueness provided a strong start of a conversation and animated follow-through between IDM and their client.

Credits

Creative Director / Drezier Communications
So, Tat Fai
Designer / Drezier Communications
So, Tat Fai
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