2020
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Fresenius is a global healthcare group offering high-quality products and services for dialysis, hospitals, and outpatient treatment. However, neither the company nor its products are the main characters of this movie. The protagonist is a dialysis patient, who, being also a passionate physicist and developer of dialysis machines, takes us with him on a special journey. He tells us his very personal story, during which, as the story develops, the benefits medical technology has for his life become more and more obvious. The movie, which has been created for medical associations aiming at promoting the value of medical technology, is designed as a short road movie in which the protagonist talks via voice-over about his life and the deeper meaning of the journey that can also be seen as a metaphor. Even though the voice-over has been scripted by an author and was not spoken by the protagonist himself, it is developed from extensive interviews with him. In that way, the story could still be told in an authentical way, based on his personal thoughts and words.
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Magnetic Creative
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Corporate Identity - Logos
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South Africa
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North Star Inbound
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Content Marketing - Branded Content
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United States
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Willowcraft Media
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Video - Wedding
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United States
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life story media
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Video - Branding
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United States