Australia

2020

Personalised End-of-Year videos

Entrant Company

Creativa Studio

Category

Video

Client's Name

University of Canberra

Sub-Category

School / Universities

The University of Canberra wanted to spread the message to high school students about how, when and why they should list UC as their number 1 uni preference for 2020. To achieve this we produced a series of 4 personalised videos to be sent out to a closed email list. The client chose to use real UC students to deliver the message to camera (instead of trained actors), while the message was accompanied by icons and text in the brands strict colours and style. Our limitations with this video were The end result are fun and playful videos that highlight the benefits of the University of Canberra and directs potential students to apply to enrol.

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