2020

Tricks That Keep Me Gambling

Entrant Company

Creativa Studio

Category

Video - Government

Client's Name

Victorian Responsible Gambling Foundation

Country / Region

Australia

Victorian Responsible Gambling Foundation (VRGF) commissioned us to animate nine episodes - each one explaining a different aspect of the gambling habit, with tips on how to overcome a particular aspect of problem gambling. The episodic videos were designed to stand alone for broadcast over social media, as well as to be part of a gambling self-help app. The videos featured an animated main character as he overcome obstacles in his quest to be free of the gambling habit. The animated style was considered to be an entertaining and approachable way to get across a serious message to the intended audience.