2020
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IMPACT is a recruitment identity of the "Interdisciplinary Multimedia Performing Arts Collaborative Technology Music Program" of TNUA to present the personality and professionalism of interdisciplinary art. Hence, it is symbolized by the interesting and unexpected sparks resulted from the collision of two irrelevant daily objects, such as the collision between dragon fruit and peach, bullet train and bullet, planet and bowling ball, automobile and UFO.
Visually, fluorescent magenta is used to create visual tension and a fantasy ambiance, then collides with fluorescent green to express the experimental spirit of art music composition. The sans-serif typeface, Impact, is also meticulously selected to reflect the subject's hardcore style.
Credits
Entrant Company
2650006436
Category
Integrated Marketing - Integrated Marketing Materials
Country / Region
United States
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Magnetic Creative
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Corporate Identity - Brand Identity
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South Africa
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Luna Lyte
Category
Video - Food & Beverage
Country / Region
United States
Entrant Company
Luna Lyte
Category
Video - Art & Design
Country / Region
United States