Taiwan

2020

IMPACT

Entrant Company

Triangler

Category

Corporate Identity

Client's Name

Taipei National University of the Arts-IMPACT Music Program

Sub-Category

Brand Identity

IMPACT is a recruitment identity of the "Interdisciplinary Multimedia Performing Arts Collaborative Technology Music Program" of TNUA to present the personality and professionalism of interdisciplinary art.  Hence, it is symbolized by the interesting and unexpected sparks resulted from the collision of two irrelevant daily objects, such as the collision between dragon fruit and peach, bullet train and bullet, planet and bowling ball, automobile and UFO. Visually, fluorescent magenta is used to create visual tension and a fantasy ambiance, then collides with fluorescent green to express the experimental spirit of art music composition.  The sans-serif typeface, Impact, is also meticulously selected to reflect the subject's hardcore style.

Credits

Chi-Yao Tang
Chun-Yao Huang
Jiang-Xin Zhang
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