2020

Triangler New Year Visual

Entrant Company

Triangler

Category

Marketing & Promotional - Poster (Single)

Client's Name

Triangler

Country / Region

Taiwan

To welcome the approaching Year of the Pig, Triangler created a greeting visual to wish all their customers and partners a good fortune throughout the whole new year. With the subject of "Bad Luck Go Away!" and "Good Fortune Comes Our Way!", Triangler transformed a pig into a deity in Chinese mythology, Zhong Kui, holding a sword in one hand to vanquish evil beings and a fan to spread good fortune in another. Bat has the same pronunciation as good fortune in Chinese and is also shaped like the number "3" to represent Triangler. The color is matched with black fonts and yellow background, symbolizing the traditional Chinese amulet of attracting good fortune and repelling mishaps.