2020

Chaton Pâtisserie

Entrant

Triangler

Category

Corporate Identity - Logos

Client's Name

Chaton Pâtisserie

Country / Region

Taiwan

Gallery

MUSE Creative Awards Winner – Chaton Pâtisserie by Triangler (Image 1)

MUSE Creative Awards Winner – Chaton Pâtisserie by Triangler (Image 2)

MUSE Creative Awards Winner – Chaton Pâtisserie by Triangler (Image 3)

MUSE Creative Awards Winner – Chaton Pâtisserie by Triangler (Image 4)

MUSE Creative Awards Winner – Chaton Pâtisserie by Triangler (Image 5)

MUSE Creative Awards Winner – Chaton Pâtisserie by Triangler (Image 6)

MUSE Creative Awards Winner – Chaton Pâtisserie by Triangler (Image 7)

MUSE Creative Awards Winner – Chaton Pâtisserie by Triangler (Image 8)

MUSE Creative Awards Winner – Chaton Pâtisserie by Triangler (Image 9)

MUSE Creative Awards Winner – Chaton Pâtisserie by Triangler (Image 10)

About The Entry

Chaton Pâtisserie is a French dessert brand established for years. “Chaton” means “kitten” in French. The owner, a cat lover, wishes to make delicate desserts for everyone, and hopes that whoever tastes the desserts will be totally relieved from stress. The brand was rustic and country-like before. By illustrating the posture of a cat licking its paws after tasting the pasty, and pairing the logo with a slim sans-serif typeface, the new brand identity becomes neater and more elegant. The gift boxes, cards and the website coherently build a relaxing and soothing image for the brand.