Billy's Lemonade

Over the past few years, Zulu Alpha Kilo have created videos tackling a variety of well-known industry pain points, from spec work to the RFP process. This iteration focuses on holding companies and the aftermath of what happens to an agency after being sold. “Billy’s Lemonade” is the story of a young boy who sells his thriving lemonade stand to a holding company from New York. The film offers a poignant glimpse into the downsides of losing your agency independence as Billy is forced to make a slew of compromises to his business. In addition to being an entertaining satire about holding companies, the film is Zulu Alpha Kilo’s salute to all the other independent agencies out there.