2020

AIA Financial Sense

Entrant

Anchor Agency Pte.Ltd , The Universe Fantastic

Category

Video - Motion Graphics

Client's Name

AIA Singapore

Country / Region

Singapore

Gallery

MUSE Creative Awards Winner – AIA Financial Sense by Anchor Agency Pte.Ltd , The Universe Fantastic (Image 1)

MUSE Creative Awards Winner – AIA Financial Sense by Anchor Agency Pte.Ltd , The Universe Fantastic (Image 2)

MUSE Creative Awards Winner – AIA Financial Sense by Anchor Agency Pte.Ltd , The Universe Fantastic (Image 3)

About The Entry

In this world filled with many financial terms, most people are struggling to comprehend the real meaning of it. AIA financial sense is here to debunk the misinterpretation through character design.In collaboration with The Universe Fantastic, we worked on frame by frame animation to bring the users through the understanding of every breakdown of the financial terms in the most simplified explanation possible.