MUSE Gold

2020

AIA Financial Sense

Entrant Company

Anchor Agency Pte.Ltd , The Universe Fantastic

Category

Video - Motion Graphics

Client's Name

AIA Singapore

Country / Region

Singapore

In this world filled with many financial terms, most people are struggling to comprehend the real meaning of it. AIA financial sense is here to debunk the misinterpretation through character design.In collaboration with The Universe Fantastic, we worked on frame by frame animation to bring the users through the understanding of every breakdown of the financial terms in the most simplified explanation possible.

Credits

Creative Direction
Julius Yang , Xinting Cheng
Producer
Larry Lim
Art Direction
Kelley Lim Ruili
Storyboard Artist
Lydia Fransisca
Animation
Chan Xin Yu
Editor
Lian Cheng Chua
Illustrator
Chan Xin Yu
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