Aria Towns Brochure

Thank you for considering Threshold’s submission for the Muse Creative Awards in the Marketing & Promotional/Brochure category. This submission details the brochure package our team created for a townhouse development in Kitchener, Ontario called Aria Towns.
The overall brand of Aria Towns was created to be vibrant and appealing to young, active families looking to move to one of Southern Ontario’s fastest growing areas. Heavy emphasis was put on promoting the location and natural amenities nearby. We took these key attributes and created a brand based on the concepts of new beginnings and a love for the outdoors. The name Aria was chosen based on its Latin meaning of open spaces, and was paired with a cheerful, saturated color palette and loose, freeform script to create the impression of a breath of fresh air.
This fresh, modern brand helped to differentiate Aria Towns from its competitors and successfully connected buyers with the developer, city, and property. On its initial sales launch day, Aria Towns sold more than 80% of its units.
In designing a brochure for the development’s VIP launch event, we needed to create something that could serve the dual purpose of telling the brand’s story as well as providing a place for potential buyers to conveniently store and keep track of all of the printed collateral they received at the event.
A large-format trifold brochure with a pocket inside paired with tiered inserts allowed us to keep a large amount of information organized in a clear, eye catching way while still allowing the expansive renderings of the property and nearby parkland to remain the hero of the creative. Additionally, to keep the branded floor plan inserts in line with the spirited and fresh brand of Aria Towns, we opted to give them unique names under the theme of active living and personal growth.