United States

2020

Global Industrial Gas Company Launches US Website

Entrant Company

Messer North America Inc.

Category

Website

Client's Name

Messer North America Inc.

Sub-Category

Business to Business

Formed in 2019 after its business was acquired from Linde plc by Messer Group and CVC Capital Partners, Messer Americas turned to Precision Marketing Group, LLC (PMG) to design their new website and launch their online US presence. PMG went to work to develop a website strategy, design and write the creative, and develop and launch a family of websites that included: • a Messer Americas home page "hub" (https://www.messeramericas.com/) • the more in-depth Messer-US.com site (https://www.messer-us.com/) that is focused on generating quality B2B industrial leads for the company's gas and technology offerings (this site is the one we are entering for consideration) • the design template to be used by the 4 other countries that Messer Americas encompasses o Canada - https://www.messer-ca.com/ o Brazil -https://www.messer-br.com/ o Colombia - https://www.messer-co.com/ o Chile - https://www.messer-cl.com/ It was important for the Messer Americas team to create a streamlined, clean online presence that quickly communicated what they do, who they do it for, and how they would like visitors to engage with the site. They wanted to communicate both their stability as an established global corporation with over 70 production facilities and approximately 5400 employees operating in the United States, Canada, Brazil, Colombia, and Chile and their entrepreneurial nature as a nimble, accessible firm that can be fast, responsive and adaptable to customers’ changing needs. PMG worked with senior leadership and the marketing team to identify the visuals and create the content, look and feel and interface that would accomplish their goals. We also strategized the lead capture process with the team, so that the site can drive leads while not creating friction for prospects, customers or the press. Timing for this site was also critical as the Messer-US.com and MesserAmericas.com sites HAD to go live by September 1, 2019 to be in compliance with the FTC related to the divestiture/acquisition that had taken place. There was no room for delays and PMG delivered on time. The client is thrilled with the site.

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