United States

2020

Coffee Fuels Creativity

Entrant Company

Affinity Creative Group

Category

Website

Client's Name

Affinity Creative Group

Sub-Category

Design / Web Agency

At Affinity Creative Group, our hard work and creativity are fueled by the perfect cup of pour-over coffee. To close out 2019 and spread Holiday Cheer to clients and friends, we decided to send out a custom bag of Affinity coffee, followed by a custom website and video to provide a perk of holiday inspiration. To showcase the agency’s videography and website expertise, we built an interactive website highlighting a high-energy campaign video. The short film captures part of our creative process in a way that illustrates the pressure of designing under a deadline and the role coffee plays in keeping us going through all hours of the day. The website includes a custom-animated play bar that has five points of interactivity or holiday ‘inspiration’. Those points of inspiration include tools for the perfect pour-over, a holiday playlist, a mixology guide complete with festive cocktail recipes, and a go-to gift list for creatives, just like us. The combination of expressive videography and an interactive website, paired with the creativity of a one-of-a-kind design, truly makes for an impeccable holiday experience, fueling all the senses.

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