Kawasaki secretly planned their largest launch in 30 years for a long-awaited product entry into the competitive side-by-side segment. The launch debuted the morning of October 7th, 2019 with a powerful live reveal of the TERYX KRX 1000 on stage, produced by BI WORLDWIDE and media content by FUSE. Over 2 million people logged into the live stream as the KRX 1000 screamed across the Moab desert across the wall- to- wall LED scenic backdrop and the sounds of the KRX 1000 roared backstage. Lights beamed on stage as three KRX 1000s crawled up to the front of an enormous expanse of the Moab desert. The response was overwhelming. During the live launch social media gained over 39 million impressions and 2.5 million views. The KRX 1000 unit order goals were reached within hours and Fox News covered the high chatter buzz. TheTeryx KRX 1000 went on to capture the prestigious 2020 ATV.com (largest endemic industry media outlet) Award of SPORT UTV OF THE YEAR. Additionally, the KRX is strongly promoted within the industry through social media and PR: ● Topline digital metrics / website engagement for KRX only (10/7/19 – December 19/19): ● Topline all social media usage (YouTube, Facebook, Instagram, Twitter, etc.) ● Total video views - 868,928 ● KMC paid social media ● Total people reached - 11,528,177 ● Click- through rate on Social Media postings and “linking” to k.com Total: 0.62% ● Total post clicks - Total Clicks: 71,224 PR Support – Post Launch • Stories: 50 stories posted on the 2020 Teryx KRX 1000 had a total 3,451,622,521 readership • YouTube: 12 videos posted on the 2020 Teryx KRX 1000 accrued more than 200,000 views and 780+ comments • Instagram: 124 posts about the 2020 Teryx KRX 1000 garnered more than 46,500 likes, 1,030 comments, and 107,000 views The KRX is supported with a national tour, hitting industry’s top 12 sport side- by- side riding areas, including Monster Jam. The consumer demo experiences at these high visibility events and races target core side x side consumers building brand affinity for Kawasaki.
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