GE Power hosted a Gas Power Summit in Greenville SC in October 2019, and needed more content related to the significant contributions of gas power generation to inform and motivate people in the power generation industry. The GE Power communicators wanted something more than the typical sketch video most companies utilize: They wanted something a little more sophisticated and nuanced. The creative process of how to condense highly technical systems and processes into simple, quick-read images in a tight, one-month turnaround timeframe was the most challenging aspect of the project. Within that timeframe we had to keep careful, timely communication with our clients to draw, review, gather feedback and implement the final product. The GE Power communications team loved the video, particularly the animated characters and the flow of imagery.
Joao Morgado Architecture Photography
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