United States

2020

Teamwork, Leadership, Legacy.

Entrant Company

Ragsdale Design Group

Category

Video

Client's Name

Technique Concrete Construction

Sub-Category

Property / Developer

RDG wanted to revitalize Technique Concrete Construction’s brand with a deeply personal look and feel that merges the values that Technique was founded on with its approach to business and professionalism. Combining engaging footage of Technique Concrete Construction’s team in action with a non-scripted VoiceOver from the company’s founder, this video illustrates the intersectionality of Technique’s history, culture, and operations. Dynamic b-roll shots and high-quality still images depict Technique workers engaging in different stages of various construction processes: laying down concrete, transporting machinery and construction materials and touching base at new stages of given projects. By integrating present-day footage of Technique’s operations with a historical VoiceOver description of the company, this video underscores the identity of Technique Concrete Construction’s rebrand: the intersection between personal values and professional excellence.

Credits

Ragsdale Design Group | RDG
Renard Ragsdale, Julia Greene, Alejandra Gallegos
More Silver Winners
2020
United States
Swittons

Entrant Company

26FIVE

Sub Category

Product Branding

2020
United Kingdom
Bawtry Paintball UK

Entrant Company

Multi Web Marketing

Sub Category

Multi-level Marketing

2020
United States

Entrant Company

PeopleScout

Sub Category

Brand Identity

2020
Australia
Advance Care Planning

Entrant Company

Creativa Studio

Sub Category

Medical