Imarc partnered with Electric, a provider of real-time, business-grade IT solutions, to redesign their website to reflect the company’s evolving position in the marketplace. It was important to translate Electric’s new brand to its website to engage its highly technical and savvy audience. Imarc enhanced the UX, visual design, and messaging to generate leads, convert prospects, and ensure that content was intuitively delivered to help support the buyer’s customer journey. The redesigned site was built on the Craft3 CMS, allowing for flexibility and robust solutions as Electric continues to grow its brand.
Nature, Northeastern University, IBM Research
Technology / Science
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